The Rise Of The Mum Blog

The Rise Of The Mum Blog

What is a mommy blog? While it’s traditionally a blog created by a mother, for mothers, the term has become broader to encapsulate mothers who run a blog in addition to being a stay-at-home parent. The problem with staying at home is the lack of income, and several mothers have turned to their writing skills and blogging to counter this issue. “How do they make money?” There are a few ways. Advertisement. Successful blogs have a large internet audience, and companies looking to make a profit are happy to tap into that customer opportunity through a small fee. This can be accomplished in two major ways: Product reviews. Often times, a company will contact a blogger with the intention of having their product reviewed (favorable, they hope) to the large internet audience. They send the product to the blogger for free, the blogger reviews it, and suddenly the fans are encouraged to purchase the product. All at once, the company has made a profit, along with the blogger. This can also be accomplished by the blogger contacting the company, offering the same deal. This won’t make them immediate money, but the first review will be an example to other companies, inspiring them to offer their product along with money for a review. This is done through sponsored posts – when the blogger devotes an entire post to the product, pointing out all its features, assets, and possibly disadvantages. However, should a blogger devote too many posts to products not relating to their blog’s topic, it often has a negative effect on the fans. A smart tactic is adding a...