I started my own online business just over 15 years ago now, and while I am no Richard Branson (yet!) I have made a fairly decent income and managed to support myself during this time – now is my time to return the favor and dish out some of my great small home business tips, ideas, advice and much more.

This blog will cover a multitude of disciplines I have learned while setting up, branding, advertising, and managing my business on a day-to-day basis. As an avid blogger I will try and publish practical advice regularly but feel free to subscribe to keep up to date with the latest posts.

Just remember that even though I may be in the tech industry my ideas and advice are often suitable for a number of sectors and industries.

Making More Money From Your Website

Making More Money From Your Website

In the Internet age, it’s common to hear the question, “How are you supposed to make money with a website?” Unless you’re a company that sells products or a freelancer selling services, that can be a hard question to answer. However, there are indeed ways to make money with a website – and for those who are already making money, there are ways to make even more money. Banner ads If you have a large following or notable traffic on your website, the free space on the edges of your screen are valuable to businesses looking to get their name out there. Many websites will pay very well to display a sizable banner advertisement of their site or services where your visitors can see it. The only downside to this is your site has to be very popular before most businesses will search you out. They won’t want to pay money unless they can see a profitable return, which can only be accomplished through a great increase in traffic. However, should you score one such deal, it can be very lucrative. Product reviews. Many companies will pay handsomely to not only be promoted on your website, but to have their products showcased to your viewers. By making a short video or a small blog post about a service or product a company offers, it increases their traffic and sales, and they’re willing to reward through this method. Having a successful website is crucial for being sought out, however, it’s also acceptable for you to present the offer to the company. Google AdSense. By signing up with this network and...

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Why Fear Can Affect The Way Your Run Your Home Business

Why Fear Can Affect The Way Your Run Your Home Business

Fear is a very real thing, and it’s reasonable to be fearful when you take on something as daunting as running a home business. Being afraid doesn’t mean you’re not brave. However, fear that isn’t managed affects your actions and decisions, and can be detrimental to your success as a business owner. Here are four different ways fear influences your ability to run a business: You won’t take profitable risks. If you’re afraid, you’re less likely to be daring. Running a home business is a daring experience. Much like a stock trader who holds their stocks too tight, you’ll never prosper if you never take a chance. This can mean making investments you’re unsure about to improve your business, or reducing the prices of your products to draw in more customers, or changing the entire look of your website. This could all go very wrong, but it could also go very right. You must be willing to take risks. Your work will suffer from the stress. If you’re more worried about making your bills than you are making your business successful, your attention will be on the money and not the product. Consumers can tell the difference. If your product is suffering, then your profits are suffering, and you’ve fulfilled your own worse fear. You cannot let the stress of your needs affect the way you run your business. If there is actually something to be improved, then improve it, but make sure you’re doing so from a professional perspective and not a fear-based one. Your attitude will change. Say you’re intimidated by the thought of people not taking...
Learning How To Deal With Failure

Learning How To Deal With Failure

Everyone fails. If you haven’t failed, then you haven’t tried. Failure is never something to be ashamed of, as long as you’re learning from it, and it absolutely must be dealt with. You cannot learn and move on until you address your mistakes. So when you’re at the bottom of the barrel, remember these things: Allow yourself time to take it in. When you’re faced with failure, you’re often flooded with a wash of negative emotions that compel you to catch all the broken pieces before they hit the ground. However, rash decisions lead to greater failure. Take the time to walk away from the situation and breathe. Eat something, get a drink, read a book – fire is not raining from the sky, you can benefit from a renewed perspective. Then come back and evaluate the situation. Realize it’s not the end of the world. There are very few things in life that are a complete “end game” with no hope of rebuilding. Yes, maybe you financially bankrupted your company, but what is bankruptcy? A do-over. Yes, it’s hard, but it’s not the end of the world. Henry Ford filed bankruptcy, and yet Ford trucks are in high demand! Look at in it bite-sized pieces. Now that you’re evaluating your situation, don’t overwhelm yourself with the whole elephant at once. Stop and break it apart into chucks you can handle – what is one element of the failure? What repercussions does that have? Alright, what’s another portion to the failure? What is the punishment from that? Plot out the issue and see what the real odds are. Remember...
Coming Up With A Company Name

Coming Up With A Company Name

When creating a company, the most important part can be coming up with a name. You can offer the most amazing products at the most affordable prices, or provide wonderful services with raving approval from customers, but it won’t amount to much unless you’re marketable. Your name is a part of the first impression you make upon a consumer, and if they don’t remember it, they’ll have trouble finding you in the future. If they don’t like it, then they may choose another company with a more appealing title. These little details have a profound impact on the customers, and therefore, your business. Here are some tips to come up with a good company name: Make it memorable. When choosing a name for your company, make sure it’s one that will cement in the consumer’s head. Think of all the companies you know and their names. What about their names makes it spring to your mind? Is it the way the words rhythm? Is it the catchy but short sound? Find something that makes it memorable and apply that technique to your name. Make it unique. When someone says your company’s name, their thoughts should go straight to your business and your business alone. There is danger in making your name too similar to another company’s. Minds will go to something that is familiar. If you name your grocery store WilliamMart, people’s minds will still go straight to WalMart and leave your brand name behind. It doesn’t matter that your name is longer and clearly different. It will stop you from making a strong reputation for yourself, because you’ll...

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