I started my own online business just over 15 years ago now, and while I am no Richard Branson (yet!) I have made a fairly decent income and managed to support myself during this time – now is my time to return the favor and dish out some of my great small home business tips, ideas, advice and much more.

This blog will cover a multitude of disciplines I have learned while setting up, branding, advertising, and managing my business on a day-to-day basis. As an avid blogger I will try and publish practical advice regularly but feel free to subscribe to keep up to date with the latest posts.

Just remember that even though I may be in the tech industry my ideas and advice are often suitable for a number of sectors and industries.

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Learning How To Deal With Failure

Learning How To Deal With Failure

Everyone fails. If you haven’t failed, then you haven’t tried. Failure is never something to be ashamed of, as long as you’re learning from it, and it absolutely must be dealt with. You cannot learn and move on until you address your mistakes. So when you’re at the bottom of the barrel, remember these things: Allow yourself time to take it in. When you’re faced with failure, you’re often flooded with a wash of negative emotions that compel you to catch all the broken pieces before they hit the ground. However, rash decisions lead to greater failure. Take the time to walk away from the situation and breathe. Eat something, get a drink, read a book – fire is not raining from the sky, you can benefit from a renewed perspective. Then come back and evaluate the situation. Realize it’s not the end of the world. There are very few things in life that are a complete “end game” with no hope of rebuilding. Yes, maybe you financially bankrupted your company, but what is bankruptcy? A do-over. Yes, it’s hard, but it’s not the end of the world. Henry Ford filed bankruptcy, and yet Ford trucks are in high demand! Look at in it bite-sized pieces. Now that you’re evaluating your situation, don’t overwhelm yourself with the whole elephant at once. Stop and break it apart into chucks you can handle – what is one element of the failure? What repercussions does that have? Alright, what’s another portion to the failure? What is the punishment from that? Plot out the issue and see what the real odds are. Remember...
Why Do New Small Businesses Fail?

Why Do New Small Businesses Fail?

Budding entrepreneurs are everywhere, and small businesses are sprouting up left and right. However, over half of new businesses will fail in the first year. There are ways to avoid this, and it’s by learning from other’s mistakes. Here are five reasons why new businesses fail: They get into the wrong market. The service they offer doesn’t have a high enough demand to pay for their expenses, let alone lead them into success. Or, just as damaging, they get into a market that is already monopolized. You can’t spring up a grocery store next to Walmart and expect any sort of prosperity; smaller businesses don’t have the financial backing like large businesses, so your prices and services can’t out-match them. The owners make it too personal Business owners let their emotions get involved, and they end up giving deals to friends, and driving off customers they don’t like, but who are paying well. They keep bad employees and poor suppliers. This is incredibly inefficient if you’re looking to profit in your work or see any range of growth for your business. Business owners should not let their own emotions cloud their judgment. There’s no emergency fund. Bad things happen to good businesses. If a businesses’ money is stretched too far, completely dependent on smooth waters to stay afloat, you can count on at least one wave coming along to capsize it. Being in debt with a business is one of the most common sources of failure, because then personal life bleeds over to compensate and owners find themselves in complete debt — or they simply drop the business. Have...
Successfully Advertising Your online Business

Successfully Advertising Your online Business

The Internet is a beautiful well of knowledge and resources; to the point where it’s nearly suffocating. Even if your home business offers great services or products, it’s easy to be overlooked by louder competition or simply the ever constant buzz of mass content. Getting your name out there will be what leads to you success. This can be done through: Ads. First, create an engaging, eye-catching ad that will draw web surfers to your site. Then, seek out other websites and offer either money or services in exchange for renting space on their site. By spreading your ad around to different places, you’re capitalizing on a broad audience that is otherwise untouched. Be creative about where you advertise and try to reach a broad spectrum, but be aware that your greatest profits will come from sites similar to your own. Those surfers know what they’re looking for, and if they see you’re offering it at the simple click of a button, you’ll have gained yourself a happy customer. SEO. When someone types in a search on their web browser, they’re very likely to choose a page link off the first page results and move on. A great percentage of them will not click to the second page. As a business and as a website, it’s paramount for you to be found on that first page. SEO accomplishes this by using keywords to make you more relevant to different searches, which increases your chance of showing up immediately in a results page. SEO companies and freelancers can be expensive, but their services are invaluable for increasing traffic on your...

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